College Savings Incentives
Priority Policy Overview
Post-secondary education is one of the best investments an individual can make in his or her economic future. Yet escalating costs discourage many from pursing higher education. One way to make the cost of post-secondary education more affordable and increase participation by lower-income individuals is to create incentives for families to save for college. States should create programs to incentivize deposits into 529 college savings accounts.
For more information, see the College Savings Incentives Policy Brief or the College Savings Incentives Resource Guide.
ELEMENTS OF A STRONG POLICY
Based on research by CFED, the Center for Social Development, the New America Foundation and others, CFED considers a state's college savings incentive policy strong if it meets the following criteria:
- Are accounts automatically opened for all children at birth? States should automatically enroll all newborns into its 529 college savings plan.
- Does the state incentivize 529 college savings for low- to moderate-income residents or all residents? States should provide a match or tax credit on college savings for as many children as possible, but at least for children in families with low and moderate incomes.
- Is there potential for meaningful account balances after 18 years? States should design incentives so they result in meaningful savings by the time many young adults are ready for post-secondary education. Even with the assumption that college costs will increase rapidly – 5% per year for the next 18 years, or 90% more than present costs – savings accumulations of $6,000 would pay for at least one year of a child's net costs at a four-year public university.1 Therefore, for the purposes of this policy measure, an account balance of at least $6,000 at age 18 is considered "meaningful."
The potential for a meaningful account balance after 18 years is influenced by whether a state makes an initial deposit to seed the account, the amount of that deposit and the structure of state matches or tax credits for individuals' deposits. The presence of a state match or tax credit and its rate and duration will greatly impact the final balance for an account. - Does the state minimize barriers to saving? States should ensure that saving is as easy as possible, and that accountholders' investments are not whittled away by high fees and service charges. To do so, states should ensure that:
- Small deposits are permitted. Many 529 programs have a minimum deposit requirement (often in the $15 to $25 range), which can be a barrier for very low-income families who may only have a few dollars at a time to deposit. States should allow deposits of any size to 529 accounts, no matter how small.
- The 529 plan offers a no-cost investment option. States should minimize fees and service charges in their 529 plans, and should offer a basic investment option with no fees for enrollment, account maintenance, program management or other investment costs.
1 CFED analysis, derived from the College Board's 2006 Trends in College Pricing report, retrieved from www.collegeboard.com/prod_downloads/press/cost06/trends_college_pricing_06.pdf. The College Board reported net 2008 college costs (tuition and fees less grants and federal tax benefits) at a four-year public university as $2,900 per year. Estimating a 5% increase per year, we project the net cost to rise to $5,510 per year in 18 years.
POLICY RATINGS

For information on the Scorecard's policy rating methodology, click here.
Status of State College Saving Incentives
| State | Savings Incentivized for Some or All Residents?1 | Automatic Enrollment for All?1 | Account Balance At 18 ≥ $6,000?2 | Barriers to Saving Minimized?3 | Rating |
|---|---|---|---|---|---|
| Alabama | No | ![]() |
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| Alaska | No | ![]() |
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| Arizona | No | ![]() |
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| Arkansas | Yes | No | $6,191 | No | ![]() |
| California | No | ![]() |
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| Colorado | Yes | No | $5,894 | No | ![]() |
| Connecticut | No | ![]() |
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| Delaware | No | ![]() |
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| District of Columbia | No | ![]() |
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| Florida | No | ![]() |
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| Georgia | No | ![]() |
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| Hawaii | No | ![]() |
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| Idaho | No | ![]() |
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| Illinois | No | ![]() |
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| Indiana | Yes | No | $11,145 | No | ![]() |
| Iowa | No | ![]() |
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| Kansas | Yes | No | $18,591 | No | ![]() |
| Kentucky | No | ![]() |
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| Louisiana | Yes | No | $10,419 | No | ![]() |
| Maine | Yes | No | $14,295 | No | ![]() |
| Maryland | No | ![]() |
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| Massachusetts | No | ![]() |
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| Michigan | Yes | No | $873 | No | ![]() |
| Minnesota | Yes | No | $10,700 | No | ![]() |
| Mississippi | No | ![]() |
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| Missouri | No | ![]() |
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| Montana | No | ![]() |
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| Nebraska | No | ![]() |
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| Nevada | No | ![]() |
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| New Hampshire | No | ![]() |
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| New Jersey | No | ![]() |
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| New Mexico | No | ![]() |
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| New York | No | ![]() |
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| North Carolina | No | ![]() |
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| North Dakota | Yes | No | $2,889 | No | ![]() |
| Ohio | No | ![]() |
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| Oklahoma | No | ![]() |
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| Oregon | No | ![]() |
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| Pennsylvania | No | ![]() |
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| Rhode Island | Yes | No | $9,286 | No | ![]() |
| South Carolina | No | ![]() |
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| South Dakota | No | ![]() |
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| Tennessee | No | ![]() |
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| Texas | No | ![]() |
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| Utah | Yes | No | $12,275 | Yes | ![]() |
| Vermont | Yes | No | $10,232 | No | ![]() |
| Virginia | No | ![]() |
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| Washington | No | ![]() |
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| West Virginia | No | ![]() |
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| Wisconsin | No | ![]() |
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| Wyoming | No | ![]() |
Notes on the Data:
- Data gathered from each state’s 529 plan website.
- CFED analysis. Assumptions:
- Accountholder is part of a two-adult family of four living at 200% of the 2009 federal poverty line ($44,100). In Colorado, we assume income of $42,054, per program income guidelines.
- Account is opened at birth and grows until age 18.
- Accountholder's family saves 0.9% of income annually ($397 per year; $378 in Colorado) for as many years of incentives as are available (0.9% was the average savings in the American Dream Demonstration for families at this income level). If the state limits matching funds available per person to an amount that is less than $397, we assume that the family saves up to the amount of the match cap for as many years of incentives as are available.
- All accounts earn 3% interest annually.
- Data retrieved from www.savingforcollege.com.



